In the dynamic world of luxury yacht brokerage, The Italian Yacht Group had a rich story to tell as a small boutique brokerage with an impressive track record of notable transactions. With a laser focus on great user experience and quality lead generation, James Ross Advertising set out to redesign their website and ramp up their digital marketing efforts on all fronts. We’ve since gone on to implement our custom plug-in that increases speed and search engine visibility using advanced SEO tactics.
Through regular, hands-on communication with a committed account manager and their team, we’ve forged a bond that transcends the typical client-agency relationship. Quarterly meetings serve as strategic checkpoints, ensuring alignment with their objectives and a proactive approach to outmaneuvering the competition and uniquely positioning IYG as the Experts in Italian Yachts.
Strategic Marine Marketing Solutions